Strategic Marketing Management: The McGraw-Hill Executive MBA Series
Strategic Marketing Management: The McGraw-Hill Executive MBA Series
THE MCGRAW-HILL EXECUTIVE MBA SERIES
Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools.
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
List Price: $ 14.95
Price: $ 16.27
Managerial Leadership: The McGraw-Hill Executive MBA Series
Managerial Leadership: The McGraw-Hill Executive MBA Series
- ISBN13: 9780071450942
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
THE MCGRAW-HILL EXECUTIVE MBA SERIES
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Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools.
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Managerial Leadership provides a four-tiered approach that helps professionals from all walks of life develop strong management and leadership skills. Top leadership models and frameworks, tools for assessing leadership strengths, techniques for handling change and growth, and more make this book a veritable learning laboratory.
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List Price: $ 14.95
Price: $ 14.95
Related Executive Mba Products
The Executive MBA in Information Security
The Executive MBA in Information Security
According to the Brookings Institute, an organization’s information and other intangible assets account for over 80 percent of its market value. As the primary sponsors and implementers of information security programs, it is essential for those in key leadership positions to possess a solid understanding of the constantly evolving fundamental concepts of information security management. Developing this knowledge and keeping it current however, requires the time and energy that busy executives like you simply don’t have.
Supplying a complete overview of key concepts, The Executive MBA in Information Security provides the tools needed to ensure your organization has an effective and up-to-date information security management program in place. This one-stop resource provides a ready-to use security framework you can use to develop workable programs and includes proven tips for avoiding common pitfalls—so you can get it right the first time.
Allowing for quick and easy reference, this time-saving manual provides those in key leadership positions with a lucid understanding of:
- The difference between information security and IT security
- Corporate governance and how it relates to information security
- Steps and processes involved in hiring the right information security staff
- The different functional areas related to information security
- Roles and responsibilities of the chief information security officer (CISO)
Presenting difficult concepts in a straightforward manner, this concise guide allows you to get up to speed, quickly and easily, on what it takes to develop a rock-solid information security management program that is as flexible as it is secure.
List Price: $ 69.95
Price: $ 57.00
