Managerial Economics, Sixth Edition
Managerial Economics, Sixth Edition
Through five editions, Managerial Economics has been among the leading texts in the field.
Maintaining its hallmark clarity, abundant use of real-world examples and cases, and strong coverage of international issues and technological change, the Sixth Edition has been rigorously updated and revised, adding six entirely new chapters and an innovative student Web site.
Price: $ 28.86
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Electrocatalysis of Direct Methanol Fuel Cells: From Fundamentals to Applications
Electrocatalysis of Direct Methanol Fuel Cells: From Fundamentals to Applications
This first book to focus on a comprehensive description on DMFC electrocatalysis draws a clear picture of the current status of DMFC technology, especially the advances, challenges and perspectives in the field. Leading researchers from universities, government laboratories and fuel cell industries in North America, Europe and Asia share their knowledge and information on recent advances in the fundamental theories, experimental methodologies and research achievements. In order to help readers better understand the science and technology of the subject, some important and representative figures, tables, photos, and comprehensive lists of reference papers are also included, such that all the information needed on this topic may be easily located.
An indispensable source for physical, catalytic, electro- and solid state chemists, as well as materials scientists and chemists in industry.
List Price: $ 205.00
Price: $ 157.16
Twitter Marketing: An Hour a Day
Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You’ll discover how top companies-large and small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
- The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
List Price: $ 29.99
Price: $ 9.88
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GMAT Ultimate Grammar: The Only Guide You Need
GMAT Ultimate Grammar: The Only Guide You Need
The GMAT Ultimate Grammar Book covers all the GMAT Sentence Correction (SC) topics that you need to master before taking the verbal section on the GMAT. Whether English is your native language and you want to brush up or as a non-native speaker you are just learning the rules of English grammar, this comprehensive book can walk you through the basics and systemmatically work your way to an advanced level of the English language sentence structure. The book includes:
✓ 500+ exercises and 500+ test questions with answer key
✓ Covers all grammar rules from Articles to Parallelism with detailed explanations and examples
✓ List of common prepositions, irregular verbs, idioms (plus examples), and commonly confused and misused words
✓ 4 tests: 1 after each section and 1 final exam
The GMAT Ultimate Grammar for GMAT Sentence Correction was compiled by the GMAT Club, a community of over 130K members, including GMAT Preparation experts, who discuss the GMAT, MBA application process, and more. Visit gmatclub.com for more details.
List Price: $ 9.99
Price: $ 9.99
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The Best Little Book On Sample HBS Essays
The Best Little Book On Sample HBS Essays
***This guide is a customized set of articles from “The Best Book On HBS Admissions”. Check it out!***
WHAT YOU’LL LEARN
-What a winning HBS essay looks like
-Tricks for organizing your essay
-Fitting compelling essays into a short word count***This guide is a customized set of articles from “The Best Book On HBS Admissions”. Check it out!***
WHAT YOU’LL LEARN
-What a winning HBS essay looks like
-Tricks for organizing your essay
-Fitting compelling essays into a short word count
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The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities, 2nd Edition
The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities, 2nd Edition
“This is the real deal. Baumohl miraculously breathes life into economic indicators and statistics.”
–The Wall Street Journal
“This is the most up-to-date guide to economic indicators and their importance to financial markets in print. The coverage of less-reported indicators, especially those from nongovernment sources, is hard to find elsewhere. The inclusion of the actual published tables helps the newer student of the markets find the data in the public release. For anyone trying to follow the economic data, this should be next to your computer so that you can understand and find the data on the Internet.”
–David Wyss, Chief Economist, Standard and Poor’s
“I find Baumohl’s writing fascinating. In addition to the famous indicators, he includes many that I hadn’t heard of. I really appreciate that he tells you exactly where to find each indicator on the Web. Just about anyone who’s serious about understanding which way the economy is headed will want to read this book. It could be a classic.”
–Harry Domash, Columnist for MSN Money and Publisher, Winning Investing Newsletter
“Bernie Baumohl has accomplished something of real value in The Secrets of Economic Indicators. He has successfully demystified the world of financial and economic news that bombards us in our daily lives. Both professional investors and casual observers of the world of finance and economics will be grateful for what he has done. The constant stream of heretofore bewildering news from the world of business and finance can now be easily understood. Every businessperson or investor should keep a copy of Baumohl’s book close at hand as he or she catches up on the business, stock market, and economic events of the day. It is great, at long last, to have someone who has eliminated what may have been so perplexing to so many and to have done so with such remarkable clarity.”
–Hugh Johnson, Chairman and Chief Investment Officer of Johnson Illington Advisors
“Bernie Baumohl has written a must-read educational and reference book that every individual investor will find indispensable for watching, monitoring, and interpreting the markets. The daily flow of high frequency economic indicators is the stuff that makes financial markets move and that can signal the big trends that make or break investor portfolios. Most important, Bernie’s long experience in reporting economics for Time Magazine helps make the ‘dismal science’ lively and interesting.”
–Allen Sinai, President and Chief Global Economist, Decision Economics, Inc.
“Baumohl has a gift for taking a complicated subject and allowing it to read like a fast-moving novel. My confidence in reading and understanding economic indicators as portrayed in this book made me realize the possibilities this information holds for improving my personal net worth as well as navigating my business toward higher profits. I recommend this book if you care about your future finances.”
–Morris E. Lasky, CEO, Lodging Unlimited, Inc.; Manager and consultant for billion in hotel assets; Chairman, Lodging Conference; Chairman, International Hotel Conference
“I think this is an excellent book. It’s well written, accessible to a variety of readers, deals with an interesting and important subject, and covers the topic well. It deserves to get a lot of notice and use.”
–D. Quinn Mills, Alfred J. Weatherhead, Jr., Professor of Business Administration, Harvard Business School
“Economic statistics, employment data, Federal Reserve surveys. Think they are boring? Think again! They can drive markets into a frenzy, causing billions of dollars to be made or lost in an instant. Bernie Baumohl brilliantly, clearly, and, yes, entertainingly describes what every investor and business manager should know about economic indicators: which ones move markets, how to interpret them, and how to use them to spot and capitalize on future economic trends. The Secrets of Economic Indicators is an extraordinary and insightful work–an enormously important contribution to the body of financial literature. Read it and then keep it on your desk. Consult it the next time you are deluged with a flurry of economic statistics. Your understanding certainly will be enhanced, and your portfolio will likely be as well.”
–Robert Hormats, Vice Chairman, Goldman Sachs (International)
“If you want to make money investing, this is an essential trend-tracking tool that will help get you to the bank. This book is the real deal. Bernard Baumohl miraculously breathes life into deadly economic indicators and boring statistics . . . he knows what he’s talking about, and his expertise proves it.”
–Gerald Celente, Director, The Trends Research Institute
COMPLETELY UPDATED! THE PLAIN-ENGLISH, UP-TO-THE-MINUTE GUIDE
TO ECONOMIC INDICATORS: WHAT THEY MEAN, AND HOW TO USE THEM!
Every day, investments bounce wildly in response to new economic indicators: statistics that provide crucial clues about the future of the economy and the markets. Now, you can use these indicators to make smarter investment decisions, just like the professionals. You don’t need an economics degree, or a CPA–just The Secrets of Economic Indicators, Second Edition!
Using up-to-the-minute examples and real-world stories, former TIME Magazine senior economics reporter Bernard Baumohl illuminates every U.S. and foreign indicator that matters right now. You’ll learn where to find them, what their track records are, how to interpret them, and how to use that information to make better decisions.
Baumohl has thoroughly updated this best-seller with new data, new examples, new indicators, and revised analyses–including a new assessment of the value of yield curves in predicting business cycles. Thousands of investors and business planners swore by the First Edition: these updates make it even more valuable.
• New! Today’s 10 most crucial leading indicators
Better ways to predict economic turning points in time to profit
• Get ahead of the curve with the latest U.S. indicators
New insights into U.S. employment, monetary policy, inflation, capital flows, and more
• Emerging foreign indicators you need to track
From China to India, Europe to Brazil…and beyond
• Making sense of indicators in conflict
What to do when the numbers disagree
• Finding the data
Free Web resources for the latest economic data
• Which economic indicators really matter right now?
• What do they mean for stocks, bonds, interest rates, currencies…your portfolio?
• How can you use them to make faster, smarter investment decisions?
• Simple, clear, non-technical, friendly, usable…the only book of its kind!
• By Bernard Baumohl, renowned economic analyst and former award-winning TIME Magazine financial journalist
New edition, with extensive new coverage:
• Many new U.S. and global indicators, from new employment reports to box office receipts
• New examples and up-to-the-minute data
• Updated analyses of yield curves and other key metrics
• More international coverage
• New rankings of leading economic indicators, and much more
About the Author xiii
What’s New in the Second Edition? xv
Preface xvii
Acknowledgments xxiii
Chapter 1 The Lock-Up 1
Chapter 2 A Beginner’s Guide: Understanding the Lingo 17
Chapter 3 The Most Influential U.S. Economic Indicators 25
Chapter 4 International Economic Indicators: Why Are They So Important? 325
Chapter 5 Best Web Sites for U.S. Economic Indicators 373
Chapter 6 Best Web Sit…
List Price: $ 24.99
Price: $ 8.99
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Introduction to Corporate Finance (with SMARTMoves4me and Thomson ONE Business School Edition Printed Access Cards)
Introduction to Corporate Finance (with SMARTMoves4me and Thomson ONE Business School Edition Printed Access Cards)
Life is filled with choices. Choosing your own text usually is not one of them. Until now. INTRODUCTION TO CORPORATE FINANCE, 2E brings real choices to finance. Corporate finance isn’t just for majors. Countless classrooms are packed with non-finance majors — who may be intimidated by the course or wonder why they have to take it. Practical, timely, and relevant, this text meets your needs by building upon your business knowledge. With four basic versions of the text, Professors Megginson and Smart offer true choice. They present financial concepts in the context of real-world examples and hands-on applications — giving you illustrations that relate to your life. They combine theoretically sound text with fully integrated SmartFinance learning tools to equip you with a solid understanding of corporate finance concepts and the ability to effectively apply them to business. Creating a text that is fluid and friendly, the authors used the S.M.A.R.T. program to identify key resources. As a result, (S)tudy, (M)ap, (A)ccess, (R)eview, (T)est enables you to see the entire chapter as a whole and put concepts into action.
List Price: $ 253.95
Price: $ 95.00
The Best Little Book On Mastering HBS Essays
***This guide is a customized set of articles from “The Best Book On HBS Admissions”. Check it out!***
WHAT YOU’LL LEARN
-What HBS expects in your essays
-How to organize your essay
-Common mistakes and how to avoid them***This guide is a customized set of articles from “The Best Book On HBS Admissions”. Check it out!***
WHAT YOU’LL LEARN
-What HBS expects in your essays
-How to organize your essay
-Common mistakes and how to avoid them
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Communication and Collaboration in the Online Classroom: Examples and Applications (JB – Anker) Reviews
Communication and Collaboration in the Online Classroom: Examples and Applications (JB – Anker)
What is the appropriate role of technology in teaching and learning environments? In this collection of essays, technology is described as an enabler. The contributing authors explain and analyze the ways in which they have incorporated interactive technologies into their instructional practices and curriculum. Each of these case studies provides readers with a frame for understanding the relationships between technology and the processes of communicating and learning in instructional settings.
This book provides readers with a comprehensive understanding of the human communication issues that must be addressed in higher education as interactive technologies evolve and continue to impact instructional design and practice. It is organized into three sections: the first, Program Development for Distance Education, presents the authors’ efforts to adapt and develop graduate degree programs for distance education; the second, Professional Collaborative Endeavors: Teaching Across the Distance, examines courses taught in audio/video environments as well as online team-taught courses; the third, Creating Online Learning Communities: A Focus on Communication and Student-Centered Learning in Virtual Classrooms, describes the tools and objective involved in creating online learning communities.
Written for faculty, administrators, graduate students, and scholars in higher education, this book is a useful guide for anyone with a particular interest in communication and collaborative learning in the online environment.
List Price: $ 40.00
Price: $ 29.99
Computerized Medical Office Procedures: A Worktext
Computerized Medical Office Procedures: A Worktext
This innovative new worktext with CD-ROM familiarizes readers with both general computer applications and medical office management software, giving them the confidence and skills to succeed as a medical office assistant. The companion CD-ROM features an easy-to-use, scaled-down version of Lytec Medical 2001 software, already populated with fictional medical office data for practice that mimics an actual medical office environment. All aspects of computerized administrative and financial functions in the medical office are addressed – from new patient entry to scheduling, billing, and insurance claims processing. As each concept builds on material from earlier chapters, the reader’s knowledge is solidified through chapter-opening objectives and vocabulary, step-by-step procedures, in-text exercises, special hints, chapter summaries, and several assessment exercises at the end of each chapter.
- A scaled-down version of Lytec Medical 2001 software on CD-ROM is packaged with the text, populated with fictional medical office data that enables readers to manipulate the program exactly as they would in an actual medical office environment.
- A week-long simulation, in which the reader must “create” a fictional medical practice from the ground up, incorporates many common situations and tasks from an actual medical office.
- Step-by-step procedures break skills and information into easily manageable segments so the reader can proceed at his or her own pace and review material as needed.
- Exercises are interspersed through chapter discussions, often directly following procedures, providing immediate reinforcement of skills and theories.
- Incomplete information in the exercises forces the reader to obtain missing material from source documents (included in the appendix), reinforcing strategies for dealing with gaps in information.
- Several self-assessment sections at the end of each chapter – Using Terminology, Checking Your Understanding, and Putting it into Practice – help the reader keep tabs on his or her own learning.
- Hints in the text alert readers to common mistakes and/or problems often encountered when using the Lytec software.
- Over 200 computer screen shots provide visual, step-by-step examples that guide the user through complicated procedures.
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Strategic Financial Management: Application of Corporate Finance (with Thomson ONE – Business School Edition 6-Month Printed Access Card)
Strategic Financial Management: Application of Corporate Finance (with Thomson ONE – Business School Edition 6-Month Printed Access Card)
Successful financial management begins with a solid understanding of the organization’s strategic goals and objectives as well as its day-to-day business practices. Based in sound financial theory and journal literature augmented by common business policies, STRATEGIC FINANCIAL MANAGEMENT: APPLICATIONS OF CORPORATE FINANCE gives you the essential tools, techniques, and concepts you need in order to understand financial management from a strategic and operational perspective.
List Price: $ 210.95
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