Macroeconomics for MBAs and Masters of Finance Reviews
Macroeconomics for MBAs and Masters of Finance
Using a rigorous and concise framework, this book teaches the foundations of modern macroeconomic theory and its methods. It is ideally suited for students taking a first graduate course in macroeconomics as part of an MBA, finance, or economics degree. The book explains recent advances of modern macroeconomic theory with respect to growth, business cycles, and asset pricing by focusing on aspects of firm and household behavior that are embedded in modern macroeconomic studies. Throughout the book data issues are discussed in detail: where to find the data, how to download it, and the correspondence of data with model predictions. The mathematical level assumes that students have taken a course in calculus. With its emphasis on dynamic inter-temporal macroeconomics and the use of data, the book provides students with a core toolkit that will equip them both for more advanced study and for professional careers as economists.
List Price: $ 51.00
Price: $ 33.95
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The MBA Oath: Setting a Higher Standard for Business Leaders
The MBA Oath: Setting a Higher Standard for Business Leaders
“As a manager, my purpose is to serve the greater good by bringing people and resources together to create value that no single individual can create alone…”
So begins the MBA Oath, conceived in early 2009 by Max Anderson, Peter Escher, and a team of Harvard Business School students. They saw that in the wake of the financial crisis, the Madoff scandal, and other headlines, MBAs were being vilified. People were angry because business leaders, many of whom were MBAs, seemed not to care about anything beyond their own private interests. Many began to question the worth of business schools and the MBA degree.
The oath quickly spread beyond Harvard, becoming a worldwide movement for a new generation of leaders who care about society as well as the bottom line. Thousands of graduating MBAs have now pledged to conduct themselves with honesty and integrity, just as medical students swear by the Hippocratic oath before they can practice.
This book is the manifesto for the movement. It provides not only a strong case for why the MBA Oath is necessary but also examples of how it can be applied in the real world. It will help guide businesspeople through some of the toughest decisions they’ll make in their careers.
List Price: $ 24.95
Price: $ 3.90
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Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development Reviews
Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development
List Price: $ 20.95
Price: $ 9.95
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The Portable MBA in Project Management
The Portable MBA in Project Management
- ISBN13: 9780471268994
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
The Portable MBA in Project Management covers the most pressing?topics in?project management and features all the leading thinkers in the field.?While?most project management books address only the techniques for managing individual projects,?The Portable MBA in Project Management widens the scope to include insights for managing project-based organizations. In doing so, this comprehensive volume will?help managers combine the power of individual project successes to drive the organization to new levels of?productivity and customer responsiveness. Eric Verzuh, best selling author of The Fast Forward MBA in Project Management, brings together?the leading lights of project management in this volume,?including Robert G. Cooper, Randall Englund, Jack Meredith and Neil Whitten. In addition to his role as editor, Verzuh draws on his own?expertise to address?how and why project management is a strategic strength, how to integrate project management into your enterprise, and?several other topics for which he is well-known. Together they?effectively address?the full spectrum of the?issues in?project management today.
List Price: $ 50.00
Price: $ 28.40
The Portable MBA in Entrepreneurship Case Studies (The Portable MBA Series)
The Portable MBA in Entrepreneurship Case Studies (The Portable MBA Series)
- ISBN13: 9780471182290
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
The crucial link between theory and practice
In The Portable MBA in Entrepreneurship Case Studies you’ll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You’ll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You’ll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women’s hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.
Each case study is illustrated with exhibits –financial statements, business plans, sample contracts, and more –and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you’ll face in pursuit of your own entrepreneurial dreams.
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Rethinking the MBA: Business Education at a Crossroads
Rethinking the MBA: Business Education at a Crossroads
For decades, MBA graduates from top-tier schools set the standard for cutting-edge business knowledge and skills. Now the business world has changed, say the authors of Rethinking the MBA, and MBA programs must change with it. Increasingly, managers and recruiters are questioning conventional business education.
Their concerns? Among other things, MBA programs aren’t giving students the heightened cultural awareness and global perspectives they need. Newly minted MBAs lack essential leadership skills. Creative and critical thinking demand far more attention.
In this compelling and authoritative new book, the authors:
· Document a rising chorus of concerns about business schools gleaned from extensive interviews with deans and executives, and from a detailed analysis of current curricula and emerging trends in graduate business education
· Provide case studies showing how leading MBA programs have begun reinventing themselves for the better
· Offer concrete ideas for how business schools can surmount the challenges that come with reinvention, including securing faculty with new skills and experimenting with new pedagogies
Rich with examples and thoroughly researched, Rethinking the MBA reveals why and how business schools must define a better pathway for the future.
List Price: $ 39.95
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Operations Management for MBAs
Operations Management for MBAs
Operations Management for MBAs provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained.
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MBA Fundamentals Project Management (Kaplan MBA Fundamentals)
MBA Fundamentals Project Management (Kaplan MBA Fundamentals)
Project management is the process of managing and organizing resources to complete a project, whether it’s incorporating a new computer system or building a factory, within a defined scope, quality, time and cost constraints.
In the business world, we are frequently called upon to manage a project to a specific timeframe and budget, but we don’t always know where to begin. Certified Project Management Professional Vijay Kanabar and Roger D. H. Warburton offer quick and easy guidance on successfully managing a project from start to finish.
Through engaging real-life situations and simple exercises, busy professionals receive just the information they need, from the basics of planning and quality assurance to picking the right people for your team.
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How to Get Into the Top MBA Programs
How to Get Into the Top MBA Programs
This revised and updated edition of the classic MBA guide provides a complete explanation of what top schools look for, plus a step-by-step guide to the entire application process. Included are more than a hundred successful essays and in-depth advice from more than 30 admissions directors. In addition, this guide shows applicants how to:
– Develop an optimal marketing strategy
– Assess and upgrade their credentials
– Choose the right program
– Write high-quality essays
– Choose and then manage recommenders
– Ace interviews
– Prepare for business school and get the most out of it
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The Portable MBA in Marketing (The Portable MBA Series)
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company’s good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet
Written by two leading educators/marketing consultants and drawing material from the world’s finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It’s the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant “MBA literacy” to managers, professionals, and business owners. Wiley’s Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.
SERIES TITLES: Core Curriculum
- The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy
Vital Business Topics
- Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management
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The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for The Portable MBA in Marketing, Second Edition
“I’m really ‘gung-ho’ about this book. If you follow its advice, your customers will become your ‘raving fans.’ Everyone needs to understand and apply these essential principles to attract and retain delighted customers.”
—Ken Blanchard, author of the bestseller The One Minute Manager
“Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!”
—Scott H. Creelman, Executive Vice President Spalding Sports Worldwide
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MBA Fundamentals Business Writing (Kaplan MBA Fundamentals)
MBA Fundamentals Business Writing (Kaplan MBA Fundamentals)
Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer’s query? The way you word, format, and transmit business correspondence directly affects the results you’ll get.
This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You’ll learn all of the business writing basics, including:
- How to organize your writing for maximum efficiency
- Essential guidelines for enacting a professional tone and presence
- Helpful strategies for ensuring proper use of punctuation and grammar
- Practical techniques for the layout of your text and embedded visual objects
- Best practices for print and electronic communications, including memos, letters, reports, and emails
Kaplan MBA Fundamentals
From the #1 graduate test prep provider, Kaplan MBA Fundamentals helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.
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Earn it: A Stress-Free and Proven Approach to Getting into Top MBA Programs
- ISBN13: 9781607146735
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
From the company that gets more people in business school than any other and author of the successful You’re Accepted, comes a new guide to getting into business school while leaving stress behind and finding your own true self. Katie Malachuk, who has seen the admissions process from every angle, guides applicants on how to highlight their strengths and talents in a natural and appealing way. As one of the country’s most popular and effective grad school admissions consultants, Malachuk addresses the myths and facts about each phase of the process and introduces her user-friendly philosophy to give a new perspective to those facing this daunting challenge. Her approach will take the reader through exercises designed to develop self-knowledge, self-acceptance, and self-confidence. In this results-oriented book, applicants will gain not only admission to business school, but also an understanding that life is bigger than just getting in. The life lessons learned from this invaluable book will transcend the application process and offer readers insight into their own individual gifts, values, and passions that will carry them through business school and beyond.
Earn It is an invaluable tool for getting into business school and an important step in starting down the road towards success in career and in life.
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