Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.
List Price: $ 92.95
Price: $ 37.92
New Product and Brand Management: Marketing Engineering Applications Reviews
New Product and Brand Management: Marketing Engineering Applications
This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office ’97 for Windows) which include sections relating to courses in new product development and brand management, allowing professors to integrate quantitative applications into these courses.
List Price: $ 33.00
Price: $ 54.95
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Twitter Marketing: An Hour a Day
Twitter Marketing: An Hour a Day
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You’ll discover how top companies-large and small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
- The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
List Price: $ 29.99
Price: $ 9.88
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Marketing Yourself to the Top Business Schools Reviews
Marketing Yourself to the Top Business Schools
- ISBN13: 9780471118176
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:
* Tips on matching your strengths and interests with those of your target schools
* Candid interviews with admissions directors and alumni
* Advice on writing focused, persuasive essays
* Twenty actual applicant essays on frequently asked topics –with frank evaluations of why these essays worked
* Ratings of the top programs from U.S. News & World Report
“This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process.” –
“Candid and comprehensive…the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions.” –Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration
List Price: $ 16.95
Price: $ 0.12
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
The 30 Day MBA in Marketing provides a complete marketing ‘course’spanning twelve disciplinary areas, and including such hot topics asBuyer behaviour, Marketing strategy, Promotion and advertising, Pricing,Managing the marketing organization and Marketing and the law. Eachchapter includes at least one practical real life example to illustratehow marketing concepts apply to business decision making. Learn whatthey teach you on professional marketing courses and at the world’s topBusiness Schools and why it matters to you; eliminate gaps in yourmarketing knowledge and take part in business decision making on anequal footing with MBA graduates or your company marketing director.This book includes detailed information on how to find and analysemarket data on any business or market anywhere and online appendicesthat provide an invaluable guide to finding further information and freeresources on each topic covered.The 30 Day MBA in Marketing provides a complete marketing ‘course’spanning twelve disciplinary areas, and including such hot topics asBuyer behaviour, Marketing strategy, Promotion and advertising, Pricing,Managing the marketing organization and Marketing and the law. Eachchapter includes at least one practical real life example to illustratehow marketing concepts apply to business decision making. Learn whatthey teach you on professional marketing courses and at the world’s topBusiness Schools and why it matters to you; eliminate gaps in yourmarketing knowledge and take part in business decision making on anequal footing with MBA graduates or your company marketing director.This book includes detailed information on how to find and analysemarket data on any business or market anywhere and online appendicesthat provide an invaluable guide to finding further information and freeresources on each topic covered.
List Price: $ 24.95
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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding
Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding
In today’s intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn’t easy.
In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an “unfair advantage.”
Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.
Outsmart the MBA Clones provides a set of new concepts and a tool kit unlike anything taught in MBA schools. The ambitious promise of this book is to help managers create business strategies that will succeed and yet amazingly will not be copied by the competition.
Steve Yastrow, author of We: The Ideal Customer Relationship says, “Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, ‘Hey, I never thought of it that way.’ Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation, and branding.”In today’s intensely competitive consumer marketplace most companies would love to be successful, adored by their customers, and not imitated by their competitors. A private monopoly would be nice, but it isn’t easy.
In his provocative book, Outsmart the MBA Clones: The Alternative guide to Competitive Strategy, Marketing, and Branding, Dr. Dan Herman reveals the secrets to establishing what he calls an “unfair advantage.”
Herman maintains that despite the apparent diversity among MBA programs, they produce executives who think and act in a similar and predictable manner. This undermines the competitiveness of their companies and provides a strategic advantage to those who recognize these biases and think differently.
Outsmart the MBA Clones provides a set of new concepts and a tool kit unlike anything taught in MBA schools. The ambitious promise of this book is to help managers create business strategies that will succeed and yet amazingly will not be copied by the competition.
Steve Yastrow, author of We: The Ideal Customer Relationship says, “Outsmart the MBA Clones is filled with powerful insights, appearing one after the other, that will have you thinking, ‘Hey, I never thought of it that way.’ Herman challenges long-held beliefs about strategy, competitive advantage, marketing, customer segmentation, differentiation, and branding.”
List Price: $ 9.99
Price:
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Principles of Marketing, Executive MBA, Baruch College
Principles of Marketing, Executive MBA, Baruch College
261 pages
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Exam Prep for Entrepreneurial Management: The McGraw-Hill Executive MBA Series by Calvin, 1st Ed.
The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.
List Price: $ 30.95
Price: $ 30.95
Marketing Management: Analysis, Planning, Implementation, and Control
Marketing Management: Analysis, Planning, Implementation, and Control
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
List Price: $ 89.00
Price: $ 7.79
Strategic Marketing Management: A Means-End Approach (Mcgraw-Hill Executive Mba Series)
Strategic Marketing Management: A Means-End Approach (Mcgraw-Hill Executive Mba Series)
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently–then execute those decisions with precision.
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or managing brand meanings for established products, this accessible, concise guide helps marketing executives assess market trends, make branding decisions quickly and confidently–then execute those decisions with precision.
List Price: $ 29.95
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Strategic Marketing Management: The McGraw-Hill Executive MBA Series
Strategic Marketing Management: The McGraw-Hill Executive MBA Series
THE MCGRAW-HILL EXECUTIVE MBA SERIES
Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools.
Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
List Price: $ 14.95
Price: $ 16.27
