The Portable MBA in Project Management
The Portable MBA in Project Management
- ISBN13: 9780471268994
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
The Portable MBA in Project Management covers the most pressing?topics in?project management and features all the leading thinkers in the field.?While?most project management books address only the techniques for managing individual projects,?The Portable MBA in Project Management widens the scope to include insights for managing project-based organizations. In doing so, this comprehensive volume will?help managers combine the power of individual project successes to drive the organization to new levels of?productivity and customer responsiveness. Eric Verzuh, best selling author of The Fast Forward MBA in Project Management, brings together?the leading lights of project management in this volume,?including Robert G. Cooper, Randall Englund, Jack Meredith and Neil Whitten. In addition to his role as editor, Verzuh draws on his own?expertise to address?how and why project management is a strategic strength, how to integrate project management into your enterprise, and?several other topics for which he is well-known. Together they?effectively address?the full spectrum of the?issues in?project management today.
List Price: $ 50.00
Price: $ 28.40
The Portable MBA in Entrepreneurship Case Studies (The Portable MBA Series)
The Portable MBA in Entrepreneurship Case Studies (The Portable MBA Series)
- ISBN13: 9780471182290
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
The crucial link between theory and practice
In The Portable MBA in Entrepreneurship Case Studies you’ll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You’ll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You’ll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women’s hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.
Each case study is illustrated with exhibits –financial statements, business plans, sample contracts, and more –and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you’ll face in pursuit of your own entrepreneurial dreams.
List Price: $ 55.00
Price: $ 33.24
Find More MBA Products
The Portable MBA in Economics (The Portable MBA Series)
The Portable MBA in Economics (The Portable MBA Series)
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve’s role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve’s role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
List Price: $ 55.00
Price:
Think Before You Speak: A Complete Guide to Strategic Negotiation (Portable MBA (Wiley)) Reviews
Think Before You Speak: A Complete Guide to Strategic Negotiation (Portable MBA (Wiley))
Think Before You Speak
Think Before You Speak takes you through the entire negotiation process in all its variations and contexts, both in business and everyday life. By preparing you to think clearly and strategically, this invaluable guide gives you an edge that will help you to achieve success while maintaining the best possible relations with those opposing you. Here’s an outline of how Think Before You Speak leads you through the strategic negotiation process:
CHAPTER & TOPIC
* Overview/Plan
* Assess Your Position
* Assess Other Party
* Analyze Context
* Selecting a Strategy
* Competition
* Collaboration
* Other Strategies
* Building Collaboration
* Resolving Conflict
* Third Party Help
* Communicating
* Legal/Ethical Issues
* Multiple Parties
* Global Negotiation
* Improving Negotiation
STEP IN PROCESS
* ANALYZE STRATEGIC ISSUES
* SELECT A STRATEGY
* INITIATE THE NEGOTIATION PROCESS
* MANAGE THE NEGOTIATION PROCESS
* OBTAIN OUTCOMES AND LEARN FROM THE EXPERIENCE
Practical, authoritative, and comprehensive, Think Before You Speak gives you the tools to handle any negotiation with confidence.Think Before You Speak
Think Before You Speak takes you through the entire negotiation process in all its variations and contexts, both in business and everyday life. By preparing you to think clearly and strategically, this invaluable guide gives you an edge that will help you to achieve success while maintaining the best possible relations with those opposing you. Here’s an outline of how Think Before You Speak leads you through the strategic negotiation process:
CHAPTER & TOPIC
* Overview/Plan
* Assess Your Position
* Assess Other Party
* Analyze Context
* Selecting a Strategy
* Competition
* Collaboration
* Other Strategies
* Building Collaboration
* Resolving Conflict
* Third Party Help
* Communicating
* Legal/Ethical Issues
* Multiple Parties
* Global Negotiation
* Improving Negotiation
STEP IN PROCESS
* ANALYZE STRATEGIC ISSUES
* SELECT A STRATEGY
* INITIATE THE NEGOTIATION PROCESS
* MANAGE THE NEGOTIATION PROCESS
* OBTAIN OUTCOMES AND LEARN FROM THE EXPERIENCE
Practical, authoritative, and comprehensive, Think Before You Speak gives you the tools to handle any negotiation with confidence.
List Price: $ 55.00
Price:
Related Mba Products
The Portable MBA in Management (Portable Mba Series)
The Portable MBA in Management (Portable Mba Series)
Combines the best of current leadership and management theory and practice. Focuses on the use of people and organizations as “competitive weapons” as well as how to generate and sustain the behavior necessary to stay ahead of the competition. Improving subordinate performance, negotiating skills, organizational design, development and change are among the topics covered.
List Price: $ 34.95
Price:
The Portable MBA in Project Management (Portable MBA (Wiley))
The Portable MBA in Project Management (Portable MBA (Wiley))
The Portable MBA in Project Management covers the most pressing?topics in?project management and features all the leading thinkers in the field.?While?most project management books address only the techniques for managing individual projects,?The Portable MBA in Project Management widens the scope to include insights for managing project-based organizations. In doing so, this comprehensive volume will?help managers combine the power of individual project successes to drive the organization to new levels of?productivity and customer responsiveness. Eric Verzuh, best selling author of The Fast Forward MBA in Project Management, brings together?the leading lights of project management in this volume,?including Robert G. Cooper, Randall Englund, Jack Meredith and Neil Whitten. In addition to his role as editor, Verzuh draws on his own?expertise to address?how and why project management is a strategic strength, how to integrate project management into your enterprise, and?several other topics for which he is well-known. Together they?effectively address?the full spectrum of the?issues in?project management today.The Portable MBA in Project Management covers the most pressing?topics in?project management and features all the leading thinkers in the field.?While?most project management books address only the techniques for managing individual projects,?The Portable MBA in Project Management widens the scope to include insights for managing project-based organizations. In doing so, this comprehensive volume will?help managers combine the power of individual project successes to drive the organization to new levels of?productivity and customer responsiveness. Eric Verzuh, best selling author of The Fast Forward MBA in Project Management, brings together?the leading lights of project management in this volume,?including Robert G. Cooper, Randall Englund, Jack Meredith and Neil Whitten. In addition to his role as editor, Verzuh draws on his own?expertise to address?how and why project management is a strategic strength, how to integrate project management into your enterprise, and?several other topics for which he is well-known. Together they?effectively address?the full spectrum of the?issues in?project management today.
List Price: $ 50.00
Price:
Best Business Schools’ Admissions Secrets: A Former Harvard Business School Admissions Board Member Reveals the Insider Keys to Getting In
Best Business Schools’ Admissions Secrets: A Former Harvard Business School Admissions Board Member Reveals the Insider Keys to Getting In
Top MBA programs reject more than 80 percent of the applicants.
When trying to beat the tough business school competition, how do you know what will get you fast-tracked to the “yes” pile (or the dreaded “no” pile)?
No insider is better suited to set you on the right track than Chioma Isiadinso, a former Harvard Business School MBA Admissions Board Member and the founder of Expartus, an admissions consulting firm specializing in helping candidates get into the top MBA programs. The Best Business Schools’ Admissions Secrets is the ultimate collection of insider advice, direct from one of the country’s toughest admissions boardrooms.
Centered around the concept of branding yourself, Isiadinso covers all the essential topics you need to master to stay ahead, including:
- Understanding the admissions criteria
- Essay essentials
- Resumes and professional records
- How to nail the interview
- Critical mistakes to avoid
- And much more
No other business school admissions advice guide can claim this level of authority. The Best Business Schools’ Admissions Secrets is sure to give you the edge you need to shine in the eyes of admissions boards everywhere.
Top MBA programs reject more than 80 percent of the applicants.
When trying to beat the tough business school competition, how do you know what will get you fast-tracked to the “yes” pile (or the dreaded “no” pile)?
No insider is better suited to set you on the right track than Chioma Isiadinso, a former Harvard Business School MBA Admissions Board Member and the founder of Expartus, an admissions consulting firm specializing in helping candidates get into the top MBA programs. The Best Business Schools’ Admissions Secrets is the ultimate collection of insider advice, direct from one of the country’s toughest admissions boardrooms.
Centered around the concept of branding yourself, Isiadinso covers all the essential topics you need to master to stay ahead, including:
- Understanding the admissions criteria
- Essay essentials
- Resumes and professional records
- How to nail the interview
- Critical mistakes to avoid
- And much more
No other business school admissions advice guide can claim this level of authority. The Best Business Schools’ Admissions Secrets is sure to give you the edge you need to shine in the eyes of admissions boards everywhere.
List Price: $ 17.95
The Portable MBA (The Portable MBA Series)
Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today’s top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.One of the more exciting aspects of today’s entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what’s required to take their great ideas to the next (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia’s Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today’s top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.
List Price: $ 34.95
The Portable MBA in Marketing (The Portable MBA Series) Reviews
The Portable MBA in Marketing (The Portable MBA Series)
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company’s good fortune—the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.
Written by two leading educators/marketing consultants and drawing material from the world’s finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It’s the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant “MBA literacy” to managers, professionals, and business owners. Wiley’s Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.
SERIES TITLES: Core Curriculum
The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy.
Vital Business Topics
Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management.
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for ThePORTABLE MBA in Marketing, second edition
“I’m really ‘gung-ho’ about this book. If you follow its advice, your customers will become your ‘raving fans.’ Everyone needs to understand and apply these essential principles to attract and retain delighted customers.” —Ken Blanchard author of the bestseller The One Minute Manager.
“Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!” —Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.
“Translates the MBA marketing curriculum in a thorough and fascinating m…Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company’s good fortune—the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
- New negotiation skills for salespeople
- Current marketing strategies
- Innovative approaches to qualitative research that deepen your understanding of your customers
- Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.
Written by two leading educators/marketing consultants and drawing material from the world’s finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It’s the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant “MBA literacy” to managers, professionals, and business owners. Wiley’s Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.
SERIES TITLES: Core Curriculum
The Portable MBA, Third Edition
- The Portable MBA in Economics
- The Portable MBA in Entrepreneurship, Second Edition
- The Portable MBA in Finance and Accounting, Second Edition
- The Portable MBA in Investment
- The Portable MBA in Management
- The Portable MBA in Marketing, Second Edition
- The Portable MBA in Strategy.
Vital Business Topics
Real-Time Strategy
- New Product Development
- Total Quality Management, Second Edition
- Psychology for Leaders
- Market-Driven Management.
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for ThePORTABLE MBA in Marketing, second edition
“I’m really ‘gung-ho’ about this book. If you follow its advice, your customers will become your ‘raving fans.’ Everyone needs to understand and apply these essential principles to attract and retain delighted customers.” —Ken Blanchard author of the bestseller The One Minute Manager.
“Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!” —Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.
“Translates the MBA marketing curriculum in a thorough and fascinating m…
List Price: $ 59.95
Price:
Related Mba Products
The Fast Forward MBA in Project Management (Portable Mba Series) Reviews
The Fast Forward MBA in Project Management (Portable Mba Series)
This is one of the bestselling books ever published on the topic of project management. Now in a revised new third edition, it presents you with a wealth of proven techniques for managing projects—from establishing project objectives to building schedules to projecting costs. It includes all the basics on defining, planning, and tracking a project, as well as building stronger project teams. This new edition includes new chapters on Agile Project Management, PMI exam prep, and more.Until the early ’90s, project management was definitely located somewhere near the unsexy end of the business spectrum. But now, with the rise of downsizing and outsourcing, it has become one of the hot disciplines. Professional membership of the U.S.-based Project Management Institute has quadrupled in the last decade, and Microsoft claimed recently to have over 2 million users worldwide of its project-management software. The reasons for this growth are simple. Project management is about managing “projects,” that is, unique pieces of work (as opposed to ongoing operations). Downsizing, outsourcing, and the accelerating pace of change have meant that, increasingly, work is carried out on an ad-hoc, one-off project basis. The Fast Forward MBA in Project Management is designed as an advanced textbook for businesspeople with a grasp of the basics and insufficient time (or inclination) to go back to school to learn more. Written by Eric Verzuh, president of the Versatile Company, a leading project-management consultancy, this is not a heavy academic text.
Like the rest of the Fast Forward series, this book is designed to let the reader extract maximum information in minimum time. There is a strong use of graphics with tables, charts cross-heads, and bullet points. Important passages are flagged in bold and/or emblazoned with the words key concept. When you read it, you realize that there is nothing magical about project management, just the application of careful common sense. The book covers all the basic stuff like planning, time-tabling, quantity and price estimation, resource allocation, and scheduling. But it also acknowledges that there is inevitably a political dimension to every project, no matter how small. So it has important sections on how to ensure that all the stakeholders in the project are kept “on board” and the importance of communication.
As Verzuh states in his introduction, “Every project participant from part-time team member to executive sponsor, becomes more effective once he or she understands the basics of project management.” Really, this is a book about management that every manager should read, whether he or she has a project or not. –Alex BenadyThis is one of the bestselling books ever published on the topic of project management. Now in a revised new third edition, it presents you with a wealth of proven techniques for managing projects—from establishing project objectives to building schedules to projecting costs. It includes all the basics on defining, planning, and tracking a project, as well as building stronger project teams. This new edition includes new chapters on Agile Project Management, PMI exam prep, and more.
List Price: $ 21.95
Price:
Find More Mba Products
The Portable MBA in Finance and Accounting
The Portable MBA in Finance and Accounting
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors
For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources.
If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice.
• Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material
• The most comprehensive and authoritative book in its category
• Teaches you virtually everything you’d learn about finance and accounting in today’s best business schools
Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
The most comprehensive and authoritative review of B-School fundamentals—from top accounting and finance professors
For years, the Portable MBA series has tracked the core curricula of leading business schools to teach you the fundamentals you need to know about business-without the extreme costs of earning an MBA degree. The Portable MBA in Finance and Accounting covers all the core methods and techniques you would learn in business school, using real-life examples to deliver clear, practical guidance on finance and accounting. The new edition also includes free downloadable spreadsheets and web resources.
If you’re in charge of making decisions at your own or someone else’s business, you need the best information and insight on modern finance and accounting practice. This reliable, information-packed resource shows you how to understand the numbers, plan and forecast for the future, and make key strategic decisions. Plus, this new edition covers the effects of Sarbanes-Oxley, applying ethical accounting standards, and offers career advice.
• Completely updated with new examples, new topics, and full coverage of topical issues in finance and accounting—fifty percent new material
• The most comprehensive and authoritative book in its category
• Teaches you virtually everything you’d learn about finance and accounting in today’s best business schools
Whether you’re thinking of starting your own business or you already have and just need to brush up on finance and accounting basics, this is the only guide you need.
List Price: $ 34.95
Price:
