Managing and Using Information Systems: A Strategic Approach (Wiley Series in Probability and Statistics)
Managing and Using Information Systems: A Strategic Approach (Wiley Series in Probability and Statistics)
- Product Details:Paperback: 400 pages, Publisher: Wiley; 4 edition (January 14, 2010
- Language: English, ISBN-10: 0470343818, ISBN-13: 978-0470343814
- Product Dimensions: 9.1 x 5.9 x 0.6 inches, Shipping Weight: 15.2 ounces (View shipping rates and policies)
- Average Customer Review: 3.6 out of 5 stars See all reviews (8 customer reviews)
Pearlson and Saunders’ Third Edition of Managing and Using Information Systems: A Strategic Approach gives students the insights and knowledge they need to become active participants in information systems decisions. By demonstrating how IT relates to organizational design and business strategy, this title covers the essential concepts of MIS. Within the 4th edition, students will also learn how to recognize opportunities in the work environment and apply current technologies in innovative ways. In a concise, updated format, Pearlson and Saunders provide a strategic approach to Information Systems for a senior/graduate level course or as a supplement for any course using additional cases and readings.
Price: $ 44.70
Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
Data Mining for Design and Marketing (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.
The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs. They also explore visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, the retrieval of scientific articles from a database, personalized e-commerce support tools, and more.
Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. By embracing data mining tools, businesses can better understand the behavior and needs of their customers.
List Price: $ 92.95
Price: $ 37.92
RF/Microwave Interaction with Biological Tissues (Wiley Series in Microwave and Optical Engineering)
RF/Microwave Interaction with Biological Tissues (Wiley Series in Microwave and Optical Engineering)
From engineering fundamentals to cutting-edge clinical applications
This book examines the biological effects of RF/microwaves and their medical applications. Readers will discover new developments in therapeutic applications in such areas as cardiology, urology, surgery, ophthalmology, and oncology. The authors also present developing applications in such areas as cancer detection and organ imaging.
Focusing on frequency ranges from 100 kHz to 10 GHz, RF/Microwave Interaction with Biological Tissues is divided into six chapters:
* Fundamentals in Electromagnetics–examines penetration of RF/microwaves into biological tissues; skin effect; relaxation effects in materials and the Cole-Cole model (display); the near field of an antenna; blackbody radiation and the various associated laws; and microwave measurements.
* RF/Microwave Interaction Mechanisms in Biological Materials–includes a section devoted to the fundamentals of thermodynamics and a discussion on energy and entropy.
* Biological Effects–investigates the effects of radio frequency fields on the nervous system, the brain and spinal cord, the blood-brain barrier, and cells and membranes.
* Thermal Therapy–includes a description of applicators and an extensive discussion on the foundation of dielectric heating and inductive heating.
* EM-Wave Absorbers Protecting the Biological and Medical Environment–investigates materials for EM-wave absorbers from both a theoretical and applications perspective. Special attention is given to ferrite absorbers.
* RF/Microwave Delivery Systems for Therapeutic Applications–begins with the fundamental features of major components used in RF/microwave delivery systems for therapeutic applications. New research towards the development of future measurement techniques is also presented.
The book features problem sets at the end of each chapter, making it an excellent introduction for bioengineering and engineering students. Researchers, physicians, and technicians in the field will also find this an excellent reference that offers all the fundamentals, the most cutting-edge applications, and insight into future developments.
An Instructor’s Manual presenting detailed solutions to all the problems in the book is available from the Wiley editorial department.
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Data Mining Using SAS Applications (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series) Reviews
Data Mining Using SAS Applications (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series)
Most books on data mining focus on principles and furnish few instructions on how to carry out a data mining project. Data Mining Using SAS Applications not only introduces the key concepts but also enables readers to understand and successfully apply data mining methods using powerful yet user-friendly SAS macro-call files. These methods stress the use of visualization to thoroughly study the structure of data and check the validity of statistical models fitted to data.
The text furnishes 13 easy-to-use SAS data mining macros designed to work with the standard SAS modules. No additional modules or previous experience in SAS programming is required. The author shows how to perform complete predictive modeling, including data exploration, model fitting, assumption checks, validation, and scoring new data, on SAS datasets in less than ten minutes!
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QuickBooks 2005 For Dummies (For Dummies (Computer/Tech))
Here’s what you need to become your own accountant! If you love running a business, but despise keeping the books, this is the book for you! Revised throughout to cover the latest updates and enhancements made to QuickBooks, Quickbooks 2005 For Dummies covers the basics, walks you through the software installation, and guides you step-by-step through various accounting functions, including:
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Written by Stephen Nelson, the author of more than 100 books, including all editions of QuickBooks For Dummies, Quickbooks 2005 For Dummies takes you beyond everyday accounting tasks and helps you use information to boost your productivity and profits by:
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